Facebook has reached more than 500 million registered users already. In the Philippines, more people are searching now for Facebook than that of Friendster and Multiply. You’ll notice that in late 2008, the number of searches of Friendster decreased tremendously while the number of searches in Facebook spiked and then increased gradually. Multiply is way behind both Facebook and Friendster.

The newest feature of one of the widely used social networking sites of Filipinos is an IM (instant messaging) where one could chat with his/her friends online. The IM/chat functionality is powered by Meebo. The interesting feature about Multiply using Meebo is that you can also chat with your friends who are using other social networks and websites.

Well, according to Google Trends data in the Philippines, Friendster.com is still the number one social network in the Philippines. Metrics are based on Google Trends measure of unique visitors for the website (for Philippines region only).