Sunsilk Co-Creations for the Filipina Hair
I think for every women all over the world, one of the most important things to consider is the kind of shampoo she will be using. It’s quite difficult to choose from the hundreds of shampoos available in the market. Most shampoos now in the Philippine market are based on Western types of hair. Glad that Sunsilk has now launched their Co-Creations line that would suit the Filipina hair. Their new line of shampoos were co-created by international hair experts.
The new and updated Sunsilk were co-creation variants are:
- Smooth and Manageable – co-created with Yuko Yamashita from Japan
- Strong and Long – co-created with Teddy Charles from Paris
- Damage Repair – co-created with Thomas Taw from London
- Straight and Sway – co-created with Teddy Charles from Paris
- Soft and Smooth – co-created with Thomas Taw from London
- Anti-dandruff – co-created with Dr. Francesca Fusco from New York City
Last May, Sunsilk launched their new and updated line at the opening of the Philippine Fashion Week 2010 held at SM Mall of Asia Atrium. Filipino designers such as Arnold Galang, John Paras, Joel Escober, Raoul Ramirez, Chris Diaz, Veejay Floresca, Jerome Salaya Ang and Lyle Ibanez showcased their designs based on the different variants of Sunsilk.
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Tags: Philippine Fashion Week, Sunsilk