PLDT WatchPad: Value-added service for PLDT myDSL Subscribers
PLDT myDSL’s newest value-added service for its subscribers is PLDT WatchPad. The downside of it is that only users who have Windows XP or Windows Vista may use the WatchPad application which is built using the Microsoft .NET 2 Framework. Even though there are still more Microsoft users, they could have at least addressed the other operating systems by making a WatchPad player that’s compatible with those operating systems.
Since PLDT WatchPad was just launched, I would understand why they have a few channels. Here are some of the channels available:
- MTV (limited music videos as of the moment as per PLDT but has a variety of pop culture and reality TV shows)
- VOOM HD (24/7 International channel providing HD (high-definition) programming)
- CNBC (for business)
- PBO (Pinoy Box Office – get your dose of Filipino movies)
- GO – (for modern and urban lifestyle)
There’s also a downloadable channel guide available (PDF format). I think it would be great if they could have it available online without having to download a PDF file.
I just wonder what’s their business model here. How are they (PLDT) going to earn from this aside from being a marketing tool to attract more subscribers, to retain existing customers and or to make existing customers upgrade their subscription plans.
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Tags: PLDT